Not Impossible Now caught up with Meghan Conroy, founder of CaptureProof, at the recent CES show in Las Vegas. Here's how she describes the utility of her company, which has won a number of golf-sized checks in recent months for its innovative application.
Not Impossible: Should we start at the beginning?
Meghan Conroy: Hi, my name is Meghan Conroy and I am from CaptureProof, the HIPAA compliant app for photos and videos that let doctor and patients know if they're getting better or not.
We hear a lot about telemedicine and apps that capture different pieces of data and deliver it to family and doctors for tracking and diagnostics - how hard is it to achieve HIPAA compliance status, so that we feel safe transmitting all this super-personal information?
Meghan: I don't know how many of those things are HIPAA compliant, but I definitely know that we are HIPAA compliant. It's not a trivial compliance to achieve, but definitely privacy is paramount in medicine. Once your privacy is breached, you are ... It's not like a dollar where you can replace it with another dollar, once it's out there, it's out there.
What led you to found this company?
Meghan: I actually have a Bachelors in Physiology and a Masters in Photography, so I worked for quite a while with pharmaceuticals and sold products to doctors offices. Then after working for a small start-up for about a year, we flipped the company and I had a small exit. I got a sand bucket of cash and I moved to Paris to get my Masters in Photography, having no idea that I would end up starting a medical photography company.
Very cool. Who is Captureproof's user - are you selling your service to consumers or to doctors to prescribe as a tool?
Meghan: What we do is we let doctors send a media prescription to their patients, requesting a specific image or video. Sometimes those video prescriptions have an instructional video that the patient will share and will be able to watch, and mimic, and then share a similar video back. Sometimes it just has text instructions, "Take 5 paces towards the camera, take 5 paces away, take a video of your child's potential seizure." Then, once you do take an image, one thing that we do is overlay your initial images so that you can actually match up your subsequent images and easily take another picture. Then CaptureProof organizes the data so it's very clear to see whether you're progressing or not, so you have a side-by-side comparative organization tool.
The consumer can also check their own health and progress?
Meghan: Sure. A picture is worth a thousand words and I think a video is probably worth a million, and as a patient, you, yourself can see what slope you're on, whether you're trending up or trending down. We also allow the doctor to have this sneak peek into your home if you will and make this virtual visual house call. The patient's able to deposit the information as it comes in, the doctor's able to check in on their patients as they have time. CaptureProof is reducing in-person visits post-op by 80%, cutting emergency room visits in half, and reducing your appointment tests by 78%.
Awesome. How long has it been operational and what kind of usage base do you have?
Meghan: CaptureProof is across the nation and we've actually extended into 8 countries. We're also being used across 28 sub-specialties of physicians. We've worked very diligently to be an easy-to-use platform that's focusing on photo, and video, and medicine as a whole.
What's been one of your favorite stories you've heard of the appbeing utilized?
Meghan: We've prevented children for whom their parents thought that maybe they were having a seizure, and having to go to the brain doctor, from having to go through EEGs that were unnecessary. We've kept kids out of the emergency room. We've had adults who have had a total knee replacement not have to go into the office 80% of the time, they can do it from the comfort of their own home and not have to have a care giver come and drive them to the physician. The biggest stand out for us is, there was a patient who was on our system and she let me know that it wasn't until she saw her before and after images of herself over a total year that she realized how much better she actually was. It's one of the most powerful things we do as humans, is we forget pain, and it's important that we're able to do that, but when you're watching your progress you want to know how much better you are, having a bookmark back in time through to now is really powerful.
Meghan: Right now, CaptureProof will be embedding into the electronic health records. We think that electronic health records are going to become platforms similar to iOS and Android, and there will be apps on top of it. CaptureProof is going to be the progress tracking, photo, and video app for that.
If, outside of this endeavor, on a personal level, you had unlimited resources and unlimited personnel at your disposal, which of the world's issues would you solve?
Meghan: I think access to health care is one of the most important things. It's what we're going after and I wouldn't be able to put it down, I've sacrificed a lot to get to where we are. If I had unlimited resources, I would never put CaptureProof down, I would make it what it's suppose to be. The fact of the matter is we have finite resources and unlimited need for care, and allowing us to decouple medical care from time and location will improve our world greatly.
For more on Captureproof for clinicians and patients, visit their site.