SUSAN CREDLE

Chief Creative Officer of Leo Burnett

Susan came to Leo Burnett in the fall of 2009, after more than two decades at BBDO where she reinvented the iconic M&M’s characters and turned Cingular Wireless from a start-up into a leader brand. Since joining Leo Burnett, Susan has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad. Susan’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” Secret’s “Mean Stinks” anti-bullying campaign and, one of the most beloved and awarded platform ideas, Allstate’s “Mayhem.”