00:02
one two two two two two two Hey I wrote
00:07
a story about what I wanted the first
00:09
music not impossible concert to feel
00:12
like half of the audience is deaf half
00:16
of the audience can hear they don't know
00:19
what they have on but they have the
00:21
music not impossible device when the
00:24
band starts playing everybody whether
00:26
you can hear or can't hear would have a
00:29
shared experience and that you would
00:31
create music equality the way that we
00:34
receive and experience music would be
00:36
equal and that's happening now the idea
00:45
that the deaf community feels music
00:47
mainly by getting hit with one way of a
00:50
vibration coming off with these huge
00:51
subs and speakers that's absurd
00:54
you know McCullen does this right he
00:57
calls me up and he's like I see
00:59
something I don't know I don't know what
01:00
it is but this seems wrong to me can we
01:03
fix it so not impossible Labs is an
01:05
incubation lab it's about making
01:07
technology but it's technology for the
01:09
sake of humanity let's just go out and
01:11
solve it well let's not worry about will
01:13
the way the right people for the job
01:14
let's just go out there and try that's
01:16
how you create innovation that's how you
01:19
get something that's never existed
01:20
before
01:22
that's essentially how abused account
01:24
impossible was born maybe we can figure
01:25
out how to get around the eardrum which
01:28
basically is a receptor of vibration and
01:30
go straight to the brain and the detour
01:32
that we concluded on was going through
01:34
the skin we were reading up a lot about
01:44
how the body experiences vibration I
01:46
reached out to Daniel Bell Kerr who is
01:49
this musician theatre person who's
01:53
obsessed with vibrations it feels
01:55
comfortable for me not to be comfortable
01:58
everybody will go this way but I just
02:01
feel a compel to go that way just to see
02:04
what happens you know like any kind of
02:08
prototype the earlier versions look
02:10
Frankenstein II and wires coming out and
02:13
bulky at first it was those just straps
02:15
the vibrating cell phone motors and when
02:19
they finally accomplished the way I
02:21
designed it I put it under my shirt okay
02:25
everything working and it's horrible it
02:27
doesn't make any sense you know it's
02:31
gonna surreal that was kind of the
02:33
beauty is that there was some massive
02:34
failures a spot but I I don't recall a
02:38
moment of me being paralyzed saying like
02:40
well what if it doesn't work if it
02:42
doesn't work I'll find another way you
02:43
know it's not crazy it's not that it
02:46
hasn't happened but it's not crazy
02:48
[Music]
02:50
that was where we went from the idea of
02:52
having a full vest to having things on
02:54
wrists having things on the ankles so
02:56
drums on your ankles guitars on your
02:58
wrists vocals right here and baits on
03:01
the base of your spine that was when we
03:03
started feeling the vibration and
03:05
actually being able to recognize songs
03:07
[Applause]
03:09
the problem was that we are not from the
03:12
deaf community so we were just trying
03:14
this out on people who could hear but
03:18
there's a deaf vocalist named Mandy
03:20
Harvey I think she cannot be considered
03:23
like a deaf senior she's a singer period
03:26
so when Daniel communicated with me
03:29
about music not impossible so this is
03:32
Bob he had limited channels but all of
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the vibrations were the same what he was
03:37
missing was intensity difference of
03:41
vibrations
03:42
Mandy's role it was to give us a
03:45
perspective that none of us had
03:49
so her feedback was the most relevant I
03:52
would put the wrists probably to the
03:55
lightest settings we started having a
03:57
lot of conversations about texture the
04:00
vibration changed intensity for going up
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or going down
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yeah okay because it's first without
04:09
sensations but they also the same we met
04:12
we need to have more variation they had
04:14
so much potential to go so much further
04:18
like let's keep going let's make this
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better
04:21
we're really good at finding someone who
04:24
needs to be helped and creating a
04:25
solution for that one person what we
04:28
don't have right now is a track record
04:30
of taking an idea and scaling it to help
04:33
many and that is the secret sauce of
04:37
Adnan they've proven to be masters at
04:39
helping one and we've proven to be
04:41
masters at helping that I knew I was
04:43
working with people who not only had
04:45
crazy skills but they also shared our
04:48
passion with what we were actually
04:49
trying to accomplish beautiful part
04:52
about engineers are there typically
04:54
wired not to give up I mean when they
04:56
get a problem they want to get it solved
04:58
and we have some of the best engineers
04:59
on the plan no doubt Melek Daniel Beltre
05:01
from not possible and really started to
05:04
align on where we are at in what the
05:06
next phase should look like LED lights
05:09
more sensors more comfortable smaller
05:12
sleeker make it something that's ready
05:14
for mass production and actually mass
05:15
producing it ourselves and I'm watching
05:18
it go through the iterative process and
05:20
it gets better and better every single
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time
05:28
the primary challenge with the music not
05:30
impossible was our timeframe in the
05:33
quantity that we were looking to produce
05:35
for a concert the great thing about life
05:38
is beautiful is that it now allows us
05:40
the opportunity to detest music not
05:42
impossible out on hundreds of people in
05:44
one shared experience
05:46
[Music]
05:56
with librarian there watch them all of a
06:03
sudden put these devices off and all of
06:07
a sudden experience music like they
06:09
never experienced it before never been
06:11
to a live concert in my life I'm very
06:14
thrilled to come tonight
06:16
she just on my face the smile is her
06:18
perpetual smile because this was
06:20
absolutely unbelievable all wires
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[Music]
06:26
[Applause]
06:31
to be able to see the performers the
06:35
entire room feeling the same things it's
06:38
not just taking the music to an elevated
06:41
place but it's taking the meaning to an
06:43
elevated place and taking the entire
06:45
performance to a huge elevated place
06:54
this is something that I needed
06:57
I felt like I could the music the
07:00
vibration just allowed me to be
07:02
completely connected I felt a way that I
07:04
had never felt before
07:05
and we were all looking at each other
07:07
freaking out you know so it's like I was
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looking at this person and they were
07:12
deaf and I was like amazing you're not
07:15
just going to hear music but you're
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going to have this tactile experience of
07:21
music dance is gonna create this this
07:27
equilibrium this equality of how all
07:29
people experience music to be able to
07:33
see the moment when everything stops
07:36
being technical we just have this moment
07:39
when people who can hear and people who
07:42
cannot hear they have no boundaries
07:45
anymore
07:46
it gives us the opportunity to strip
07:48
away the work and just be people
07:51
experiencing something together you take
07:54
this concept of being able to take
07:57
things and transition things from
07:59
impossible to possible and then you pair
08:01
that with the faces of the people who
08:04
get to be helped by these types of
08:06
things that that's my my moment when
08:10
they really say like okay mission
08:13
accomplished
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[Music]
08:31
you